Senior Copywriter

System One - Hartford, CT

Full-time - Senior

Remote - Hartford, CT

Administrative and Support Services

About the position

As a Senior Copywriter at System One, you will be responsible for crafting compelling, client-centric messaging and creative concepts across various marketing channels, including digital and print. This role requires a strategic approach to convey unique value propositions in the financial industry, collaborating with a diverse team to ensure a unified brand experience. Your goal is to deliver clear and impactful copy optimized for different outputs while maintaining a consistent brand voice.

Responsibilities

• Share strategic and conceptual ideas to align client approaches and creative execution with business objectives.
• Build strong, collaborative relationships with agency teams and brand partners.
• Demonstrate creativity and versatility in writing for different mediums and audiences.
• Participate in client and team discussions, offering informed perspectives and solutions.
• Collaborate remotely with teammates and partners in various locations.
• Gather information and interview partners to align creative ideas with brand guidelines.
• Distill complex product details into clear and impactful copy.
• Collaborate with art directors on visual design approaches to maximize impact.
• Present work to clients and partners, explaining rationale and responding to feedback.

Requirements

• Bachelor's degree or equivalent education and experience.
• 7+ years of financial copywriting experience, focusing on workplace benefits for corporate and small business clients.
• Ability to write in one brand voice while aligning messaging to individual segments.
• Proficiency in MS Office Suite and Adobe Acrobat.
• Understanding of accessibility writing standards for WCAG 2.1.
• Strong work ethic and a positive, self-motivated attitude.
• Deep knowledge of writing best practices for digital and web.
• Clear, concise, and plainspoken writing style.
• Ability to manage multiple assignments and meet deadlines.

Benefits

• Health and welfare benefits coverage options including medical, dental, and vision insurance.
• Life insurance and voluntary plans.
• Participation in a 401(k) plan.