Senior Copywriter

Benco Dental Supply Company • Pittston, PA

300d • Hybrid

About The Position

The Senior Copywriter will be responsible for crafting compelling and persuasive content across various platforms, including digital and print advertising, websites, social media, and UI/UX interfaces. This role involves collaborating closely with creative teams, marketing strategists, and clients to develop engaging narratives that resonate with target audiences and drive brand objectives. The Senior Copywriter must possess a deep understanding of tone, style, and audience demographics to create tailored messaging that enhances user experience and promotes brand identity. Additionally, they are expected to conduct thorough research, analyze market trends, and adapt their writing to align with evolving industry standards. This position requires strong creative and critical thinking skills, as well as the ability to manage multiple projects and deadlines while maintaining a high standard of quality. Ultimately, Benco's Senior Copywriter will play a crucial role in shaping a brand's voice and ensuring consistent messaging across all channels.

Requirements

• Bachelor's Degree in English, Communications or Marketing
• 4-6 years of copywriting, preferably in an agency or corporate setting

Nice To Haves

• Proven portfolio showcasing strong writing skills and creative thinking
• Solid understanding of SEO principles and best practices
• Familiarity with UI/UX concepts and the ability to collaborate effectively with design teams
• Excellent communication, organizational, and time-management skills
• Ability to work independently and as part of a team in a fast-paced environment

Responsibilities

• Develop original and engaging copy that aligns with brand guidelines and resonates with our target audience across multiple channels
• Maintain and evolve the brand's tone and style, ensuring consistency across all content and communications
• Collaborate with the SEO team to research keywords and implement SEO best practices in copy to enhance search engine visibility
• Work closely with the design and development teams to ensure that copy complements UI/UX design, enhancing the overall user experience
• Contribute to the ideation and execution of marketing campaigns, creating compelling narratives that drive engagement and conversions
• Review and edit copy to ensure clarity, accuracy, and adherence to brand standards
• Stay updated on industry trends, audience preferences, and competitive landscape to inform content strategies
• Provide guidance and support to junior copywriters, fostering a collaborative and creative environment

Benefits

• Excellent Compensation Packages
• Medical, Dental and Vision Benefits Effective on Day 1
• 401k Package, Paid Time Off Program, and Profit Sharing
• Flexible/At Home Working Options
• Associate Discounts and Community Giveback Programs
• College Tuition Savings Program
• Caring Family Culture Toward all Associates
• Certified as a FORTUNE Great Place to Work
• Opportunities to join resource groups that promote Diversity, Equity, and Inclusion

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree