Senior Copywriter

About the position

Pega provides a powerful low-code platform that empowers the world's leading enterprises to Build for Change. Clients use our AI-powered decisioning and workflow automation to solve their most pressing business challenges - from personalizing engagement to automating service to streamlining operations. Since 1983, we've built our scalable and flexible architecture to help enterprises meet today's customer demands while continuously transforming for tomorrow. As an innovative, strategic, and conceptual copywriter, you will work across disciplines in close partnership with brand strategy, design, and video teams to concept, generate, write, and develop breakthrough creative work in support of Pega. You will gain access to innovative AI tools, processes, and thought leaders offering countless ways to innovate while helping reimagine creative processes and the role of copywriter for the AI era.

Responsibilities

• Leverage best-in-class Gen AI tools to concept, write, and collaborate on a range of creative projects spanning brand, digital, video, event, print, paid media, social, experiential, and email.
• Craft both shortform (headlines, social posts, subject lines) and longform (manifestos, longform web copy, and thought leadership content) copy.
• Quickly and fluidly shift tone based on what's appropriate for a given audience or channel.
• Learn and understand Pega's technology and translate ideas and jargon into memorable storytelling and resonant copy.
• Partner with stakeholders, navigating fast-moving feedback with flexibility and positivity.
• Manage multiple projects independently and consistently meet deadlines as a creative lead.
• Push the boundaries of Pega storytelling across channels, campaigns, and beyond.
• Develop creative prompts and context files to guide AI-generated content development across the marketing organization.
• Ensure governance and creative quality control for brand consistency and strategic alignment.
• Champion Pega's brand positioning and voice while educating internal stakeholders and vendors.

Requirements

• Minimum 5+ years of experience in copywriting, agency experience a plus.
• Active exploration and passion for Gen AI and its potential for creative concepting and copywriting.
• Excellent project management skills to support a fast-paced, deadline-driven atmosphere.
• Strong interpersonal skills, including the ability to build partnerships while communicating deadlines and expectations clearly.
• Exceptional attention to detail, highly organized, tech-savvy, and a quick learner.

Benefits

• An innovative, inclusive, agile, flexible, and fun and creative work environment.
• A front-row seat to AI-powered transformation with opportunities to learn and grow.
• Continuous learning, development, and mentorship opportunities.
• Gartner Analyst-acclaimed technology leadership across our platform.
• Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company.