Senior Copywriter

University of New Hampshire - Durham, NC

Full-time - Mid Level

Durham, NC

10,001+ employees

Educational Services

About the position

The University of New Hampshire (UNH) is seeking a creative and strategic Senior Copywriter to join its central marketing team. This role is essential for enhancing UNH's reach and reputation through compelling storytelling that resonates with diverse audiences. The Senior Copywriter will develop engaging copy that captures the UNH experience, highlights academic and research excellence, and showcases the vibrant community. Reporting to the Executive Director of Content Marketing, the position involves collaboration with content and creative teams, integrated marketers, and university stakeholders to craft clear and inspiring messages that communicate UNH's value and differentiate it from other institutions.

Responsibilities

• Develop persuasive, audience-focused copy for various marketing materials, including emails, brochures, websites, video scripts, social media, ads, and presentations.
• Craft compelling storytelling that highlights the academic, community, and personal benefits of the UNH experience.
• Ensure all content aligns with UNH's brand voice, tone, and key messaging while tailoring it to diverse audiences.
• Collaborate with cross-functional teams to deliver cohesive, impactful campaigns that build engagement.
• Manage and mentor a direct report in developing high-quality content and upholding brand standards.
• Stay current on industry trends, best practices and key insights to continuously refine content strategies.
• Contribute to the ideation and execution of integrated marketing campaigns.
• Ensure consistency and accuracy in messaging, grammar, and style across all channels and platforms.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism or a related field.
• 5+ years of professional copywriting experience, ideally within higher education, marketing agencies, or related fields.
• Proven experience creating content for audience-focused marketing campaigns.
• Exceptional writing, editing, and proofreading skills with a strong attention to detail.
• Ability to distill complex information into clear, concise, and persuasive messaging.
• Familiarity with SEO best practices and writing for digital platforms.
• Strong collaboration skills and ability to work cross-functionally with creative teams and stakeholders.
• Experience managing multiple projects and meeting deadlines in a fast-paced environment.
• Ability to provide strategic guidance and mentoring to junior writers.
• Ability to 'sell' concepts and ideas to campus partners.

Nice-to-haves

• Master's degree in Communications, English, or a related field.
• Experience working in a marketing or advertising agency.
• Familiarity with higher education strategies and challenges.
• Knowledge of AP Style.

Benefits

• Medical insurance
• Dental insurance
• Retirement plan
• Tuition assistance
• Paid time off