Publicis Groupe - New York, NY
posted 4 months ago
As a Senior Copywriter at Heartbeat, you will play a pivotal role in shaping the narrative and messaging for our healthcare clients. Your primary responsibility will be to collaborate with art directors, account teams, and other creatives to develop innovative and strategically sound solutions that meet the needs of our clients, both in-house and for new business opportunities. You will take ownership of projects from inception to completion, ensuring that all copy adheres to the American Medical Association (AMA) style or brand guidelines, and is prepared for medical and legal review without the need for supervision. Your attention to detail will be crucial as you maintain narrative consistency, voice, and tone across all content, working closely with the Editorial team to ensure accuracy. You will also be responsible for clearly communicating information and direction to other writers, suppliers, freelancers, and editorial staff, fostering a collaborative environment that encourages creativity and innovation. In addition to your writing responsibilities, you will participate in client meetings and presentations, attend market research sessions, and present your work in an organized and engaging manner. You will oversee the development of copy decks and manuscripts, guiding them through to launch in partnership with the Editorial and Creative Director. Your role will also involve initiating data searches and maintaining brand reference files to support your writing efforts. At Heartbeat, we pride ourselves on being a diverse and inclusive agency that empowers Challenger Brands. We are committed to creating a supportive work environment that allows you to thrive, offering flexibility in your work location, unlimited PTO, and self-care stipends. Our culture is built on collaboration, creativity, and a shared commitment to making a difference in the healthcare marketing landscape.