Senior Copywriter

System One - Baton Rouge, LA

Full-time - Senior

Remote - Baton Rouge, LA

Administrative and Support Services

About the position

As a Senior Copywriter, you will collaborate within a team to create compelling, client-focused messaging and creative concepts across various marketing channels, including digital and print. This role requires expertise in both B2C and B2B financial writing, with a focus on delivering clear and impactful copy that aligns with brand voice and business objectives. You will work closely with creative directors, art directors, and other team members to ensure a unified brand experience.

Responsibilities

• Share strategic and conceptual ideas to align client approaches and creative execution with business objectives.
• Build strong, collaborative relationships with a diverse agency team and brand partners.
• Demonstrate creativity and versatility in writing for different mediums and audiences.
• Participate actively in client and team discussions, offering informed perspectives and solutions.
• Embrace remote work while collaborating with teammates and partners in various locations.
• Gather information and interview partners to align creative ideas with brand guidelines.
• Distill complex product/service details into clear and impactful copy.
• Collaborate with art directors on infographics and design approaches to maximize visual impact.
• Present work to partners and clients, explaining rationale and responding to feedback.

Requirements

• Bachelor's degree or equivalent education and experience.
• 7+ years of financial copywriting experience, focusing on workplace benefits for corporate and small business clients.
• Ability to write in one brand voice while aligning copy strategy and messaging to individual segments.
• Proficiency in MS Office Suite and Adobe Acrobat.
• Understanding of accessibility writing standards for WCAG 2.1.
• Strong work ethic and a highly motivated self-starter attitude.
• Deep knowledge of writing best practices for digital and web.
• Clear, concise, and plainspoken writing style.
• Ability to manage multiple assignments while meeting deadlines.

Nice-to-haves

• Experience in writing for both digital and print media.
• Familiarity with creative collaboration tools and platforms.

Benefits

• Health and welfare benefits coverage options including medical, dental, and vision insurance.
• Life insurance and voluntary plans.
• Participation in a 401(k) plan.