Senior Copywriter

System One - Des Moines, IA

Full-time - Senior

Remote - Des Moines, IA

Administrative and Support Services

About the position

As a Senior Copywriter, you will collaborate with a diverse team to create compelling, client-centric messaging and creative concepts across various marketing channels, including digital and print. This role requires expertise in both B2C and B2B financial industry copywriting, focusing on delivering clear and impactful narratives that align with brand voice and business objectives. You will work closely with creative directors, art directors, and other team members to ensure a unified brand experience while managing multiple projects in a fast-paced environment.

Responsibilities

• Share strategic and conceptual ideas to align client approaches and creative execution with business objectives.
• Build strong, collaborative relationships with agency teams and brand partners.
• Demonstrate creativity and versatility in writing for different mediums and audiences.
• Participate actively in client and team discussions, offering informed perspectives and solutions.
• Collaborate remotely with teammates and partners across various locations.
• Gather information and interview partners to align creative ideas with brand guidelines.
• Distill complex product details into clear and impactful copy.
• Collaborate with art directors on infographics and design approaches to maximize visual impact.
• Present work to clients and partners, explaining rationale and responding to feedback.

Requirements

• Bachelor's degree or equivalent education and experience.
• 7+ years of financial copywriting experience, particularly in workplace benefits for corporate and small business clients.
• Ability to write in a unified brand voice while aligning messaging to different segments.
• Proficiency in MS Office Suite and Adobe Acrobat.
• Understanding of accessibility writing standards for WCAG 2.1.
• Strong work ethic and a positive, self-motivated attitude.
• Deep knowledge of writing best practices for digital and web.
• Ability to manage multiple assignments and meet deadlines.

Nice-to-haves

• Experience in creating email and direct mail content.
• Flexibility in collaborating with creative teams and taking direction as needed.

Benefits

• Health and welfare benefits coverage options including medical, dental, and vision insurance.
• Life insurance and voluntary plans.
• Participation in a 401(k) plan.