Razorfish Health - Chicago, IL
posted 4 months ago
CoLab is seeking a Senior Copywriter of Creative who will play a pivotal role in the conception, design, and execution of innovative visual materials for integrated, cross-channel initiatives. This includes large web initiatives, online advertising, and digital marketing. The ideal candidate will possess strong conceptual and design skills and will assist the Creative Director in enhancing the conceptual, technical, and creative performance of the team. The position requires collaboration with creative team members to determine concept, brand, and copy directions, ensuring that the copy tone and style align with brand and style guidelines. The Senior Copywriter will interact with project teams to understand business objectives and audience demographics, translating concepts into effective messages. This role involves contributing to brainstorming sessions and the development of creative briefs while managing multiple projects simultaneously. Strong communication skills and a positive attitude are essential, as the candidate will evaluate the work of Copywriters and Associates to ensure that relevant components are effectively leveraged. The Senior Copywriter will also be responsible for checking the alignment of relevance in every program they work on and reporting any misalignment to the Associate Creative Director (ACD). Understanding the needs, motivations, and aspirations of the target audiences is crucial for success in this role.