Senior Copywriter

System One - Columbia, SC

Full-time - Senior

Remote - Columbia, SC

Administrative and Support Services

About the position

As a Senior Copywriter, you will collaborate within a team to create compelling, client-focused messaging and creative concepts across various marketing channels, including both digital and print. This role requires expertise in B2C and B2B financial industry copywriting, with a focus on delivering clear and impactful narratives that align with brand voice and objectives. You will work closely with creative directors, art directors, and other team members to ensure a unified brand experience and optimize copy for diverse outputs.

Responsibilities

• Share strategic and conceptual ideas to align client approaches and creative execution with business objectives.
• Build strong, collaborative relationships with agency teams and brand partners.
• Demonstrate creativity and versatility in writing for different mediums and audiences.
• Participate actively in client and team discussions, offering informed perspectives and solutions.
• Collaborate remotely with teammates and partners across various locations.
• Gather information and interview partners to align creative ideas with brand guidelines.
• Distill complex product details into clear and impactful copy and concepts.
• Collaborate with art directors on infographics and design approaches to enhance visual impact.
• Present work to clients and partners, explaining rationale and responding to feedback.

Requirements

• Bachelor's degree or equivalent education and experience.
• 7+ years of financial copywriting experience, particularly in workplace benefits for corporate and small business clients.
• Ability to write in a unified brand voice while aligning messaging to different segments.
• Proficiency in MS Office Suite and Adobe Acrobat.
• Understanding of accessibility writing standards for WCAG 2.1.
• Strong work ethic and a positive, self-motivated attitude.
• Deep knowledge of writing best practices for digital and web.
• Ability to manage multiple assignments and meet deadlines.

Nice-to-haves

• Experience in both B2C and B2B marketing environments.
• Familiarity with creative collaboration tools and platforms.

Benefits

• Health and welfare benefits coverage options including medical, dental, and vision insurance.
• Life insurance and voluntary plans.
• Participation in a 401(k) plan.