Senior Copywriter

$78,970 - $126,140/Yr

Royal Bank of Canada - Providence, RI

Full-time - Senior

Providence, RI

Credit Intermediation and Related Activities

About the position

The Senior Copywriter at City National is responsible for creating high-quality, business-relevant copy across various marketing channels, including direct response, email, advertising, and content marketing. This role involves presenting ideas to clients, developing copy for B2B and B2C marketing deliverables, and maintaining a consistent brand voice. The Senior Copywriter will also supervise junior writers and manage external writers, ensuring that all copy meets the highest standards of accuracy and creativity.

Responsibilities

• Analyze and create copy treatments for various marketing channels.
• Present copy and concepts to clients, ensuring alignment with brand strategy.
• Develop copy for B2B and B2C marketing deliverables throughout the customer lifecycle.
• Establish and enforce the editorial style 'voice' for integrated marketing efforts.
• Supervise and mentor junior writers and manage external writers.
• Edit, proofread, and provide feedback on project deliverables.
• Collaborate with creative, digital, and production teams to ensure copy accuracy.
• Maintain the bank's Editorial 'Voice' Style Guide.
• Write and edit marketing content in support of the bank's marketing strategies.

Requirements

• Bachelor's Degree or equivalent.
• Minimum 5 years of experience writing for content marketing, direct response, digital, and lead generation purposes.
• Minimum 7 years of writing experience in marketing and/or agency environment.

Nice-to-haves

• Experience with creative copywriting in financial or highly regulated industries.
• Experience in a variety of marketing channels.
• Strong organization skills and ability to multitask.
• Ability to work autonomously and collaboratively.
• Effective written and verbal communication skills.
• Logical and creative thinking with problem-solving abilities.

Benefits

• Competitive salary with bonus and/or commissions eligibility.
• Comprehensive benefits package including health insurance, retirement plans, and paid time off.