Senior Copywriter

Cavender Stores - Tyler, TX

Full-time - Senior

Tyler, TX

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Senior Copywriter will play a crucial role in shaping and refining Cavender's brand messaging across various marketing channels. This position is responsible for developing a comprehensive content strategy that ensures consistency in voice and messaging, while leading a team to create high-quality, persuasive content that resonates with the audience and strengthens brand loyalty.

Responsibilities

• Develop and implement a comprehensive content strategy to align with Cavender's brand voice across all marketing channels.
• Lead, mentor, and manage a team, including overseeing their workloads and professional development.
• Ensure consistent and accurate brand messaging across all customer touchpoints, including digital, traditional, and in-store channels.
• Oversee the creation of compelling content for product launches, marketing campaigns, and other customer interactions.
• Manage all copy needs, including reviewing and refining product descriptions, marketing materials, and vendor-supplied content.
• Conduct industry research and stay updated on trends to ensure content relevance and effectiveness.
• Optimize content for SEO to enhance online visibility and drive web traffic.
• Collaborate with marketing, eCommerce, and social media teams to ensure on-brand and engaging content across platforms.
• Develop and enforce style guides and content standards to maintain consistency.
• Edit and proofread content for grammatical accuracy and alignment with brand voice.
• Handle revisions and edits based on feedback from internal teams or clients.
• Contribute to content planning and strategy to support Cavender's marketing objectives.

Requirements

• Bachelor's degree in Communication, Marketing, or a related field.
• 7+ years of experience in copywriting and editing for both print and digital media.
• Proven leadership experience with the ability to manage and develop a team.
• Familiarity with the retail or e-commerce industries is a plus.
• Strong portfolio showcasing a range of writing samples, including marketing campaigns and content for various media channels.
• Excellent understanding of SEO principles and social media marketing.
• Exceptional creativity, strategic thinking, and adaptability.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Strong research skills and the ability to distill complex concepts into clear, concise, and engaging content.
• Ability to work collaboratively in a team environment while also thriving in an independent role.
• Must demonstrate a high level of professionalism and creativity.
• Experience in developing and adhering to style guides.
• Capable of maintaining focus and managing time effectively to meet project deadlines.

Nice-to-haves

• Familiarity with the retail or e-commerce industries is a plus.