Senior Copywriter

Medulla - Oak Brook, IL

Full-time - Mid Level

Oak Brook, IL

Professional, Scientific, and Technical Services

About the position

Chiro One Wellness Centers is seeking a Senior Copywriter to enhance patient engagement and drive conversions through innovative content creation. This role involves collaboration with marketing teams, ad agencies, and clinic teams to develop campaigns across digital, social, and print platforms, aimed at educating and inspiring communities about the value of chiropractic care.

Responsibilities

• Drive patient engagement and support new patient acquisition through innovative content creation.
• Collaborate with the marketing team to develop content strategies and roadmaps to enhance the patient journey and strengthen the brand.
• Build monthly content calendars and initiatives, ensuring timelines meet campaign launch deliverables.
• Develop content for integrated bimonthly campaigns across paid and organic social channels.
• Author high-performing, SEO-friendly digital content including blogs, social posts, ads, infographics, newsletters, and web pages.
• Create conversion-focused email content that aligns with current marketing campaigns.
• Produce content for social media platforms including Instagram, Facebook, YouTube, TikTok, LinkedIn, and Twitter.
• Work with clinical teams to create printed materials such as brochures and signage to enhance the patient experience.
• Collaborate across departments to create engaging storytelling tactics for social platforms.
• Write press releases and social posts for new clinic openings and other newsworthy items.
• Ensure brand consistency across all channels through tone, voice, and terminology.
• Review and approve creative content to ensure accuracy and quality.

Requirements

• 3-5+ years of copywriting experience with an agency or in-house marketing team.
• A portfolio demonstrating strategic and conceptual campaign thinking across various deliverables.
• Skilled in creating content for paid, organic, and brand campaigns.
• Ability to collaborate cross-functionally to synthesize key messages into clear and impactful deliverables.
• Excellent creative writing, critical analysis, and editing skills.
• Experience supporting social media for a brand or a personal passion for social media combined with relevant writing experience.
• Working knowledge of SEO and its application in content marketing.
• BA in Journalism or Communications.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint).

Nice-to-haves

• Experience with influencer marketing.

Benefits

• High-growth company with career growth and promotional opportunities.
• Hybrid-friendly culture.
• Competitive vacation policy.
• Comprehensive health benefits and 401k plan.
• Free chiropractic care for employees and their immediate family members.
• Wellness programs.