Senior Copywriter

$73,500 - $123,500/Yr

Publicis Groupe - New York, NY

Full-time - Mid Level

New York, NY

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Senior Copywriter at CoLab is responsible for creating innovative visual materials for integrated, cross-channel initiatives, including web initiatives, online advertising, and digital marketing. This role requires strong conceptual and design skills, as well as the ability to collaborate with the creative team to ensure brand consistency and effective messaging. The Senior Copywriter will also assist the Creative Director in enhancing the performance of the creative team.

Responsibilities

• Collaborate with creative team members to determine concept, brand and copy directions
• Ensure copy tone and style are consistent with brand and style guidelines
• Interact with project teams to understand business objectives and audience demographics
• Translate concepts into effective messages
• Contribute to brainstorming and creative brief development
• Work on multiple projects simultaneously and juggle writing demands
• Evaluate the work of Copywriters and Associates to ensure relevance is leveraged appropriately
• Check alignment of relevance constantly and report misalignment to the ACD
• Communicate the goals of every program to the team consistently
• Understand the needs, motivations, and aspirations relevant to the audiences

Requirements

• Four year degree
• 5-7 years experience
• Creative agency experience desired
• Solid understanding of marketing and advertising principles
• Strong experience on large cross-channel and/or direct marketing initiatives across mediums
• Experience with online and offline media preferred
• Candidate must be open to travel as needed

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401k
• Paid time off