Senior Copywriter

United Health Services - King of Prussia, PA

Full-time - Senior

King of Prussia, PA

Insurance Carriers and Related Activities

About the position

Join a dynamic organization driven by our passion for healthcare. Universal Health Services, Inc. (UHS) is seeking a talented Senior Copywriter to develop compelling content and creative messaging to promote products and services for hospitals, related facilities, and additional entities as assigned. This role is part of the UHS Corporate Marketing Department, which plays a crucial role in communicating the value of our services to over 3 million patients annually across our national network of facilities. The Senior Copywriter will be responsible for writing copy for various marketing programs and initiatives related to the local subsidiary brand, campaigns, advertising, and service line education. This includes creating hospital marketing materials, blogs, e-newsletters, hospital publications (both traditional and digital), billboards, print advertisements, radio and television commercials, direct mail pieces, and more. In this position, you will collaborate closely with the Creative Copy and Design teams, as well as hospital Marketing Directors, to ensure that the tone and style of the content meet company standards and legal guidelines. You will manage projects through various stages, incorporating feedback from hospital marketing directors and ensuring that all communications and related marketing materials are accurate and effective. Additionally, you will develop and write corporate projects as assigned, contributing to the overall marketing strategy of UHS. This opportunity provides a rewarding career in a challenging and dynamic work environment, with growth and development opportunities within UHS and its subsidiaries. UHS is recognized as one of the nation's largest and most respected providers of hospital and healthcare services, and we are committed to maintaining a culture of diversity and inclusion among our teammates, which is critical to our success.

Responsibilities

• Write copy for marketing programs and initiatives related to the local subsidiary brand, campaigns, advertising, and service line education.
• Create hospital marketing materials, blogs, e-newsletters, hospital publications (both traditional and digital), billboards, print advertisements, radio and television commercials, direct mail pieces, and more.
• Collaborate with Creative Copy and Design teams and hospital Marketing Directors to ensure tone and style meet company standards and legal guidelines.
• Manage projects through various stages, including revisions based on hospital marketing directors' input.
• Review hospital communications and related marketing materials for accuracy.
• Develop and write corporate projects as assigned.

Requirements

• Bachelor's degree, preferably in Communications, Advertising, Journalism or related field.
• 5 - 8 years' experience in a corporate copywriter role.
• Working knowledge of copywriting techniques and standards, along with experience in healthcare communications/hospital marketing.
• Meticulous attention to detail and strong organizational ability.
• Superior writing skills, as well as strong copy editing, proofreading and research skills.
• Solid conceptual abilities and a strategic thinker.
• Highly self-motivated and maintains an interest in competitor activities, successful campaigns and new advertising trends and techniques.
• Knowledge of Microsoft Office required; familiarity with Workfront and Drupal preferred.

Benefits

• Competitive compensation
• Excellent Medical, Dental, Vision and Prescription Drug Plan
• 401k with company match