Publicis Groupe - Chicago, IL
posted 5 months ago
CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people's lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment. CoLab is a power of one solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader. We are searching for a Senior Copywriter of Creative who will be responsible for the conception, design, and execution of innovative visual materials for integrated, cross-channel initiatives including large web initiatives, online advertising, and digital marketing. The ideal candidate should possess strong conceptual and design skills and assist the Creative Director in improving the conceptual, technical, and creative performance of staff within his or her group. This role requires collaboration with creative team members to determine concept, brand, and copy directions, ensuring that the copy tone and style are consistent with brand and style guidelines. The Senior Copywriter will interact with project teams to understand business objectives and audience demographics, translating concepts into effective messages and contributing to brainstorming and creative brief development. The candidate will work on multiple projects simultaneously, juggle writing demands, and possess strong communication skills with a positive attitude. Additionally, the Senior Copywriter will evaluate the work of Copywriters and Associates to ensure that the components of relevance are leveraged appropriately, check alignment of relevance constantly, and communicate the goals of every program to the team consistently. Understanding the needs, motivations, and aspirations relevant to the audiences is crucial for success in this role.