Senior Copywriter

University of New Hampshire - Durham, NH

Full-time - Mid Level

Durham, NH

501-1,000 employees

Educational Services

About the position

The University of New Hampshire (UNH) is seeking a creative and strategic Senior Copywriter to enhance its marketing efforts through compelling storytelling. This role is essential for developing engaging content that reflects the UNH experience, academic excellence, and community vibrancy. The Senior Copywriter will collaborate with various teams to craft messages that resonate with diverse audiences and support the university's broader engagement goals.

Responsibilities

• Develop persuasive, audience-focused copy for various marketing materials, including emails, brochures, websites, video scripts, social media, ads, and presentations.
• Craft compelling storytelling that highlights the academic, community, and personal benefits of the UNH experience.
• Ensure all content aligns with UNH's brand voice, tone, and key messaging while tailoring it to diverse audiences.
• Collaborate with cross-functional teams to deliver cohesive, impactful campaigns that build engagement.
• Manage and mentor a direct report in developing high-quality content and upholding brand standards.
• Stay current on industry trends, best practices and key insights to continuously refine content strategies.
• Contribute to the ideation and execution of integrated marketing campaigns.
• Ensure consistency and accuracy in messaging, grammar, and style across all channels and platforms.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism or a related field.
• 5+ years of professional copywriting experience, ideally within higher education, marketing agencies, or related fields.
• Proven experience creating content for audience-focused marketing campaigns.
• Exceptional writing, editing, and proofreading skills with a strong attention to detail.
• Ability to distill complex information into clear, concise, and persuasive messaging.
• Familiarity with SEO best practices and writing for digital platforms.
• Strong collaboration skills and ability to work cross-functionally with creative teams and stakeholders.
• Experience managing multiple projects and meeting deadlines in a fast-paced environment.
• Ability to provide strategic guidance and mentoring to junior writers.
• Ability to 'sell' concepts and ideas to campus partners.

Nice-to-haves

• Master's degree in Communications, English, or a related field.
• Experience working in a marketing or advertising agency.
• Familiarity with higher education strategies and challenges.
• Knowledge of AP Style.

Benefits

• Medical insurance
• Dental insurance
• Retirement plan
• Tuition assistance
• Paid time off