Ascena Retail Group - New York, NY
posted 4 months ago
The Senior Copywriter at KnitWell Group is a pivotal role responsible for crafting and implementing creative, seasonal, and promotional copy for both Ann Taylor Factory and Loft Outlet. This position requires a deep understanding of brand positioning and voice, enabling the copywriter to express significant fashion and cultural trends in a compelling and accessible manner. The Senior Copywriter will ensure that consumer-facing communications remain fun-loving, supportive, and inspiring, while also leveraging consumer insights and seasonal mindsets to address needs promptly in a fast-paced environment. The role demands adaptability in voice based on various channels, such as in-store, email, and paid media, as well as different audience types, including acquisition, retention, and reactivation. The ideal candidate will balance the communication of brand values with the promotion of brand awareness, all while driving traffic and sales to stores. In this role, the Senior Copywriter will demonstrate expertise in translating brand and marketing strategies into compelling copy, ensuring consistency with Ann Taylor Factory and Loft Outlet's copy standards. They will maintain high standards for writing and proofreading, continually evolving best practices and writing processes to achieve efficiency and proficiency. The copywriter will write informative, brand-appropriate descriptions and marketing copy across various channels and categories, using diverse writing styles to engage different audiences. Collaboration with cross-functional teams and the Senior Art Director will be essential to craft inspiring, on-brand content from concept to execution. Staying updated on best practices and trends in customer relationship marketing will also be a key responsibility.