Senior Copywriter

System One - Harrisburg, PA

Full-time - Senior

Remote - Harrisburg, PA

Administrative and Support Services

About the position

As a Senior Copywriter at System One, you will be responsible for crafting compelling, client-centric messaging and creative concepts across various marketing channels, including both digital and print. This role requires a strategic approach to convey unique value propositions in the financial industry, collaborating with a diverse team to ensure a unified brand experience. Your goal is to deliver clear and impactful copy optimized for different outputs while maintaining a consistent brand voice.

Responsibilities

• Share strategic and conceptual ideas to shape client approaches and creative execution.
• Build strong, collaborative relationships with agency teams and brand partners.
• Demonstrate creativity and versatility in writing for different mediums and audiences.
• Participate in client and team discussions, offering relevant perspectives and solutions.
• Gather information and align creative ideas with brand guidelines and business objectives.
• Distill complex product/service details into clear and impactful copy.
• Collaborate with art directors on design approaches to maximize visual impact.
• Present work to partners and clients, explaining rationale and responding to feedback.

Requirements

• Bachelor's degree or equivalent education and experience.
• 7+ years of financial copywriting experience, focusing on workplace benefits for corporate and small business clients.
• Ability to write in one brand voice while aligning copy strategy and messaging to segments.
• Proficiency in MS Office Suite and Adobe Acrobat.
• Understanding of accessibility writing standards for WCAG 2.1.
• Strong work ethic and a positive, self-motivated attitude.
• Deep knowledge of writing best practices for digital and web.
• Clear, concise, and plainspoken writing style.
• Ability to manage multiple assignments and meet deadlines.

Benefits

• Health and welfare benefits coverage options including medical, dental, and vision insurance.
• Life insurance and voluntary plans.
• Participation in a 401(k) plan.