Senior Copywriter

System One - Annapolis, MD

Full-time - Senior

Remote - Annapolis, MD

Administrative and Support Services

About the position

The Senior Copywriter will work collaboratively in a team environment to create compelling, client-centric messaging and creative concepts across various marketing channels, including digital and print. This role requires expertise in both long-form and short-form copywriting, particularly within the financial industry, to effectively convey unique value propositions and ensure a unified brand experience. The Senior Copywriter will engage with multiple stakeholders, including creative directors and account leads, to deliver clear and impactful copy optimized for diverse outputs.

Responsibilities

• Share strategic and conceptual ideas to align client approaches and creative execution with business objectives.
• Build strong, collaborative relationships with a diverse agency team and brand partners.
• Demonstrate creativity and versatility in writing for different mediums and audiences.
• Actively participate in client and team discussions, offering relevant perspectives and solutions.
• Gather information and interview partners to align with brand guidelines and business objectives.
• Distill complex product/service details into clear and impactful copy.
• Collaborate with art directors on infographics and design approaches to maximize visual impact.
• Present work to partners and clients, explaining rationale and responding to feedback.

Requirements

• Ability to write in one brand voice while aligning copy strategy and messaging to segments.
• Experience in conceptualizing and collaborating with a creative team for various outputs.
• Proficiency in leading discussions with business partners and collaborating with art directors.
• Proficiency in MS Office Suite and Adobe Acrobat.
• Understanding of accessibility writing standards for WCAG 2.1.
• Enthusiastic approach with a positive point of view and strong work ethic.
• Deep knowledge of writing best practices for digital and web.
• Clear, concise, and plainspoken writing style.
• Ability to manage multiple assignments while meeting deadlines.

Benefits

• Health and welfare benefits coverage options including medical, dental, and vision insurance.
• Life insurance and voluntary plans.
• Participation in a 401(k) plan.