Senior Copywriter

$115,000 - $130,000/Yr

Ingenio - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

251-500 employees

Administrative and Support Services

About the position

As a Senior Copywriter at Ingenio, you will play a crucial role in shaping the brand voice across various marketing channels. This position involves collaborating with cross-functional teams to create compelling copy that resonates with audiences and supports brand marketing efforts. You will be responsible for developing engaging content for emails, social media, performance marketing, and more, while ensuring consistency and quality across all platforms.

Responsibilities

• Collaborate with Marketing, Product & UI/UX stakeholders to develop compelling copy for multi-channel assets.
• Participate in strategic brainstorming, campaign development, and creative execution rooted in brand strategy.
• Generate creative ideas for innovative campaigns and provide strategic recommendations.
• Stay up-to-date on industry and social media trends to improve copy skills and strategies.
• Develop engaging and on-brand copy for social media, email campaigns, performance ads, and retention campaigns.
• Collaborate with the team to brainstorm ideas and develop content strategies that align with objectives.
• Ensure quality, clarity, and consistency in content and copy across all channels and assets.
• Use insights and analytics to understand current performance and identify future opportunities.
• Manage multiple initiatives simultaneously and enforce brand tone across all content and channels.
• Establish copy best practices and provide direction for consistency across all placements.

Requirements

• Bachelor's Degree in English, Journalism, Creative Writing, Marketing, or a related field.
• 5-6 years of experience in a similar role.
• Experience with a lifestyle brand preferred.
• Experience crafting insightful and thought-provoking copy.
• Excellent written and verbal communication skills.
• Creativity to generate original, highly engaging content.
• Strong work ethic with the ability to work autonomously and as part of a team.
• Ability to manage multiple priorities and projects simultaneously.
• Experience working on B2C brands that are service-centric.
• Experience in rebranding and execution of rebrands.
• Excitement about building a world-class brand.

Benefits

• Friendly, talented, collaborative and entrepreneurial team
• Premium medical, dental, and vision insurance
• Generous holiday and PTO policies (including Birthday PTO!)
• Summer Fridays
• 401k matching program
• Lunch
• Technology stipends
• Wellness allowance
• Training and development opportunities and allowance
• Fun and inclusive digital, and (in the future) in-person events
• Employee groups - DEI committee, fun committee, wellness group and more