Senior Creative Program Manager, Global Brand Marketing

$140,000 - $245,200/Yr

ServiceNow - San Diego, CA

Full-time - Senior

San Diego, CA

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Senior Creative Program Manager at ServiceNow will lead the execution and management of creative projects that support significant business initiatives. This role requires a strong understanding of creative workflows and the ability to enhance cross-functional processes to improve efficiency. The manager will collaborate with various teams and external partners, ensuring alignment and effective communication across all levels of the organization. This position is pivotal in driving project goals, managing resources, and delivering high-quality creative outputs in a fast-paced environment.

Responsibilities

• Define and build project goals and requirements including outlining information gaps and identifying R&R's (RACI) and next steps.
• Develop and manage creative development processes end-to-end (from concept to production) across various mediums (such as video, digital, social, events, brand guidelines, etc.), ensuring projects are delivered on-time and within budget.
• Lead planning and holistic view of program goals, deliverables and measurements across multiple teams and across all activities.
• Organize and facilitate program/project planning, weekly meetings, and presentations. Track milestones and tasks with all teams including external partners and functions across the company.
• Lead weekly integrated program meetings to ensure visibility and alignment across large cross-functional teams in partnership with various project managers and/or workstream leads.
• Build relationships with client partners and peers, educating them on the creative process and SLAs, understanding their pain points and objectives, and consulting on potential solutions.
• Identify and remove obstacles to the team's ability to meet project objectives.
• Provide timely status reports; introduce mitigation tactics to minimize project delivery risks and communicate timelines and approval framework for cross team understanding.
• Facilitate team discussions, resolve conflict & escalate risks to leadership when necessary.
• Communicate key updates, risks and plans to stakeholders and cross-functional partners, including senior management up to SVP level.
• Proactively uncover challenges and develop creative solutions that could be barriers to the creative process.

Requirements

• 10+ years of project/program management experience in a creative agency or internal creative marketing team that produces brand design systems, building guidelines, programs, platforms and marketing campaigns.
• Experience managing large cross-functional creative programs and design systems.
• Experience in cross-channel deliverables-photography, video, digital, social, print, OOH.
• Exceptional ability to look at a large-scale program at a holistic and macro level and clearly communicate deliverables across a cross-functional team.
• Ability to thrive in a rapid paced environment on multiple projects in a large company atmosphere.
• Proven experience working for creative brands both consumer and B2B. Strong command of the creative process for development of traditional media.
• Advanced verbal/written communication and organizational skill.

Nice-to-haves

• Strong command of the creative process for development of traditional media.
• Creates an environment for collaboration and diverse perspectives through active listening and a growth mindset.

Benefits

• Health plans including flexible spending accounts
• 401(k) Plan with company match
• Employee Stock Purchase Plan (ESPP)
• Matching donations
• Flexible time away plan
• Family leave programs