Udemy - Austin, TX
posted 3 days ago
About the position
At Udemy, we're on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we've helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others. Reporting to the Director of Global Events & Customer Advocacy, you'll own key programs-including customer storytelling, lifecycle advocacy, strategic references and reviews. Your responsibilities will range from strategic planning to hands-on tactical execution, and you'll need to be comfortable prioritizing and managing across both of these lanes.
Responsibilities
- Develop and manage scalable advocacy programs that identify, nurture, and elevate customer champions, ensuring alignment with organizational goals.
- Lead customer-focused initiatives, including reference calls, case studies, event participation, and peer review platform engagement.
- Work closely with executive leadership, marketing, sales and customer success teams to align advocacy efforts with broader business strategies.
- Maintain accurate and up-to-date customer reference databases and ensure streamlined processes for managing customer interactions.
- Plan and execute advocacy initiatives, such as champion programs, speaker opportunities, and awards recognition campaigns.
- Partner with internal teams to create compelling stories and case studies that highlight customer success and ROI.
Requirements
- 5-7 years of customer marketing and advocacy experience in a B2B SaaS environment, ideally in a large enterprise or public company.
- Proficient in designing, executing, and scaling advocacy initiatives with attention to detail and alignment with strategic goals.
- Strong written and verbal communicator skilled in creating narratives, customer stories, and case studies; collaborates with sales, marketing, and customer success to align programs with objectives.
- Proficient in managing customer data, program workflows (Salesforce), and engagement on platforms like G2 or Gartner Peer Insights; knowledge of Orca is a plus.
- Solid passion in tracking and analyzing program performance metrics to optimize strategies and demonstrate advocacy ROI.
Nice-to-haves
- Skilled at fostering trust and rapport with internal stakeholders and external customer advocates to drive meaningful collaboration.
- Ability to interpret data, measure program effectiveness, and optimize strategies based on insights.
- Expertise in handling multiple priorities, maintaining accurate documentation, and ensuring seamless program execution.
- Exceptional storytelling skills to craft compelling narratives and case studies that resonate with diverse audiences.
Benefits
- Comprehensive medical, dental, vision, life/AD&D, and disability coverage
- Pre-tax savings/spending plans, including HSA employer contributions
- Expanded medical coverage for gender-affirming care
- Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement
- Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving support
- Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development
- Pre-tax and Roth 401(k) plan with an employer contribution
- Flexible vacation for salaried Udemates and fifteen days per year for hourly
- Twelve paid holidays throughout the year
