Bose - Framingham, MA
posted 2 months ago
Full-time - Senior
Framingham, MA
Furniture, Home Furnishings, Electronics, and Appliance Retailers
About the position
The Senior Customer (CRM) Analyst at Bose will play a crucial role in revamping the company's CRM and Loyalty programs. This position is part of the Customer Analytics team within Global Marketing Advanced Analytics, focusing on enhancing customer engagement through data-driven insights and optimization strategies. The analyst will be responsible for developing recommendations to build customer advocacy, measuring program effectiveness, and forecasting the program's incremental value to support business growth.
Responsibilities
- Develop and execute the analytics agenda and measurement framework for the CRM program
- Contribute to the measurement framework to assess Bose Loyalty program and refine it to measure loyalty KPIs impacting business revenue
- Leverage personalization to drive customer advocacy through strategic testing and collaboration on technology tools
- Act as the subject matter expert on CRM retention and loyalty analytics, delivering insights to support strategy development
- Participate in the annual business planning process, providing forecasts on incremental value driven by CRM programs
- Develop and execute a roadmap to enhance self-service CRM and Customer dashboards
Requirements
- Bachelor's Degree in marketing, business, or statistics
- 7+ years of experience in customer database analysis with expertise in CRM retention and loyalty
- 5+ years of hands-on experience with 1st party customer campaign analytics, including incrementality measurement
- Proficiency in building and delivering impactful presentations
- Strong data fluency with the ability to manipulate data using SQL or Python
