Senior Data Analyst, Channel Science

Full-time - Mid Level

NY

101-250 employees

About the position

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. As a Senior Data Analyst of Media Channels, you will work alongside the media team to ensure that our media campaigns are hyper scientific and at the cutting edge of what is possible in the industry. You’ll work hand-in-hand with Known’s media strategists and our in-platform experts to elevate their media performance and drive real business value. You will work with other data scientists to develop campaign measurement strategies, build experimentation plans, and collaborate with media planners and channel teams to ensure allocations are built scientifically. At the SDA level, you’ll work as a partner to other data scientists on the account until ready to take over the role of primary ambassador for campaign data.

Responsibilities

• Understanding the client’s overall business objectives and translating them into a campaign and measurement strategy, as well as deep dive analyses into performance
• Owning analytics and optimization for our media campaigns
• Building stories and slides for client reports
• Overseeing the performance of media campaigns and amazing our clients, both by meeting their targets and creating insightful narratives through bespoke reporting
• Assisting with and auditing media plans and strategies the team is actively working on
• Framing analyses, stories, and slides for client media plans and performance reports
• Communicating to clients how modern techniques (e.g., ML models, optimization algorithms, and automation) can be used to optimize business and media KPIs
• Productionalizing workflows and contributing your code to our Known repos

Requirements

• A degree from a well-regarded college or university. STEM degrees are preferred.
• 2+ years of hands-on experience doing quantitative analysis, modeling, optimization and/or statistics. Experience utilizing Python (or similar language) and SQL.
• 1+ years of experience directly communicating with senior stakeholders, managing relationships, and presenting decks to a variety of audiences, all on technical subjects related to the analytics, science, and application of data
• A desire to work on advertising challenges that require flexibility in approach -- everything from data strategy, on-the-fly analytics, statistics, machine learning, and algorithms
• An ability to strategically translate business challenges into quantitative problems, and solve them by whatever means necessary, which may not always be strict machine learning
• A willingness to learn foundational knowledge and skills rapidly
• A commitment to managing the quality & accuracy of analytics, ensuring high standards with your and others’ work

Nice-to-haves

• Experience in advertising or advertising technology is a plus
• Experience multi-tasking in a fast-paced environment is a plus

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave