Senior Data Analyst, Growth Acquisition

$120,000 - $135,000/Yr

Digitalocean - Austin, TX

Full-time - Mid Level

Remote - Austin, TX

Publishing Industries

About the position

The Senior Data Analyst for Growth Acquisition at DigitalOcean plays a crucial role in driving customer growth through data analytics and experimentation. This position focuses on supporting the Growth Marketing team by building comprehensive reporting systems and analyzing data from key growth channels. The analyst will leverage their skills to optimize marketing strategies, enhance campaign performance, and contribute to innovative growth initiatives, including the use of AI/ML technologies.

Responsibilities

• Design and build dashboards to track performance across Organic Search, Paid Search/SEM, Paid Social channels.
• Ensure data accuracy and consistency across all growth marketing reports.
• Help drive automation of regular weekly, monthly and quarterly reports to provide real-time visibility into channel performance metrics.
• Build and maintain robust ETL processes using dbt to transform and analyze data from various sources.
• Analyze trends and performance data to identify actionable insights that drive growth.
• Collaborate with channel owners to conduct deep-dive analyses into campaign effectiveness, audience targeting, and conversion rates.
• Identify opportunities to optimize channel spend and improve ROI across all paid marketing channels.
• Identify opportunities to help drive Organic Search strategies.
• Identify opportunities to help grow and improve our Affiliate Marketing performance referral ROI.
• Partner with growth marketers to design, implement, and analyze A/B tests across Organic Search, Paid Search, and Paid Social channels.
• Partner with the Experimentation team to design, implement, and analyze CRO efforts across the website and our web console.
• Provide statistical support for testing, including setting up test designs and analyzing results to make data-driven recommendations.
• Work closely with cross-functional teams including Growth Marketing, Product, Data, FPNA, and Engineering to ensure data needs are met and insights are shared.
• Communicate key findings to stakeholders at various levels, translating complex data into clear and actionable insights.
• Monitor and help drive improvement to data quality across various marketing systems and platforms.
• Continuously refine data models and enhance data pipelines to streamline reporting and analysis processes.
• Stay current with industry trends and emerging technologies in analytics and marketing to recommend best practices.

Requirements

• Bachelor's degree in Marketing, Data Science, Statistics, Business, or a related field.
• 3+ years of experience in data analysis, preferably within a digital marketing or growth-focused role.
• Proficiency in data analysis and visualization tools, such as Looker, SQL, Excel, Tableau, or Power BI.
• Experience with digital marketing platforms (e.g., GA4, Google Ads, Semrush) is highly desirable.
• Strong understanding of key performance metrics for Organic Search, Paid Search, and Paid Social channels.
• Demonstrated ability to translate data into actionable insights and communicate findings to both technical and non-technical stakeholders.
• Strong problem-solving skills, attention to detail, and a proactive approach to data analysis.
• Ability to work in a fast-paced environment, manage multiple projects, and collaborate with cross-functional teams.

Nice-to-haves

• Experience with Python
• Experience with AI/ML Workloads
• Experience with Looker
• Experience with Snowflake
• Experience with Amplitude Data Analytics Platform

Benefits

• Competitive salary range of $120,000 - $135,000 based on experience and skills.
• Bonus eligibility based on company and individual performance.
• Equity compensation including equity grants and participation in the Employee Stock Purchase Program.
• Reimbursement for relevant conferences, training, and education.
• Access to LinkedIn Learning's 10,000+ courses for continued growth and development.
• Work from home stipend and wellness allowance.
• Flexible time off policy.