Duluth Trading Company - Blue Mounds, WI
posted 3 months ago
The Senior Design Brand Manager of AKHG at Duluth Trading Company is a pivotal role that combines leadership, creativity, and a deep understanding of the outdoor industry and the Alaskan Hardgear customer. This senior-level position is responsible for managing the design and development of the AKHG woven top and bottoms categories. The individual will work closely with technical designers to ensure that product construction and functionality align with end-use requirements. The role requires maintaining and expanding expert knowledge of market trends through travel and independent research, leveraging macro trends, industry innovations, and customer insights to guide the design process. The Senior Design/Developer will oversee the entire process from concept to completion, collaborating with cross-functional partners to ensure that the initial product vision and benefits are clearly defined and executed by the go-live date. In addition to driving sales through innovative product design, the Senior Design/Developer will manage and inspire a small team of designers, providing constructive feedback and support for skill development. The role involves analyzing customer insights, market sales, styles, and industry trends to identify growth opportunities. The individual will work with the material team to develop high-performance fabrics and trims, ensuring that products meet specified standards and goals. Clear direction and expectations will be provided to each designer, fostering an environment of autonomy and creativity. The Senior Design/Developer will also be responsible for creating seasonal color palettes, managing seasonal designs, and ensuring that all product information is accurate and compliant. The work environment at Duluth Trading Company emphasizes face-to-face interactions that promote learning, creativity, and teamwork. The role is based at the company headquarters near Madison, WI, with a hybrid work model that allows for remote work on Fridays. The Senior Design/Developer will play a crucial role in contributing to a positive work environment by embodying the company's values and influencing others to prioritize performance, accountability, diversity, equity, inclusion, and collaboration.