Duluth Trading Company - Cross Plains, WI
posted 3 months ago
The Senior Design Brand Manager of AKHG at Duluth Trading Company is a pivotal role that combines leadership, creativity, and a deep understanding of the outdoor industry and the Alaskan Hardgear customer. This senior-level position is responsible for managing the design and development of the AKHG woven top and bottoms categories. The manager will work closely with technical designers to ensure that product construction and functionality align with end-use requirements. A significant aspect of this role involves maintaining and expanding expert knowledge of market trends through travel and independent research. By leveraging macro trends, new industry innovations, and customer insights, the Senior Design/Developer will guide the team and inform the design process effectively. The Senior Design/Developer will oversee the entire product development process, from concept through to completion. This includes collaborating with cross-functional partners to ensure that the initial product vision and benefits are clearly defined and executed by the time of launch. A key function of this role is to keep the team energized, organized, and up-to-date on calendar deliverables, ensuring that all milestones are met on time. The position also requires collaboration with creative and merchandising teams to support the brand's financial goals, creating key looks for each season that align with merchandising buy strategies and the overall creative vision. This role demands a high level of autonomy and the ability to direct the activities of critical members of the product team to drive division growth within the Duluth Trading Company Brand Portfolio. The Senior Design Brand Manager will be instrumental in driving sales through innovative and functional product development and design, ensuring that the AKHG brand continues to thrive in a competitive marketplace.