Senior Digital Acquisition Manager DIG

$80,000 - $198,000/Yr

Saint Joseph Health - Midland, TX

Full-time - Mid Level

Onsite - Midland, TX

10,001+ employees

Hospitals

About the position

Providence is seeking a highly skilled and experienced Senior Digital Acquisition Manager to join our enterprise-wide paid and organic search teams. In this pivotal role, you will be responsible for developing and executing effective digital acquisition strategies that enhance our online presence and drive digital engagement. Your expertise will be crucial in optimizing our digital marketing efforts, ensuring that we meet and exceed our campaign objectives. You will collaborate closely with cross-functional teams, leveraging your knowledge to influence and guide the direction of our digital marketing initiatives. Your contributions will have a direct impact on the organization's ability to connect with our audience and fulfill our mission of providing exceptional care to our communities. At Providence, we value our caregivers and recognize their invaluable contributions to our mission. We foster a culture of patient-focused, whole-person care that is built on understanding, commitment, and mutual respect. Your voice matters here, and we believe that empowering our team members is essential to inspiring and retaining the best talent. As a Senior Digital Acquisition Manager, you will play a key role in shaping our digital marketing strategies and driving our success in the digital landscape.

Responsibilities

• Develop and implement effective digital acquisition strategies to enhance online presence.
• Optimize paid and organic search campaigns to drive digital engagement.
• Collaborate with cross-functional teams to achieve campaign objectives.
• Analyze and report on campaign performance metrics to inform strategy adjustments.
• Manage multiple paid search campaigns across various accounts.

Requirements

• Bachelor's Degree in Marketing, Computer Science, Business, or Liberal Arts or equivalent education/experience.
• 5 years of experience managing multiple paid search campaigns with various accounts.
• 2 years of experience in user interface design and improvement.

Nice-to-haves

• Master's Degree in Marketing, Computer Science, or Business Administration.
• 4 years of experience managing small business digital marketing efforts, including Google Business Profile and reputation management.
• 5 years of experience in web analytics reporting and analysis.

Benefits

• 401(k) Savings Plan with employer matching
• Health care benefits (medical, dental, vision)
• Life insurance
• Disability insurance
• Paid parental leave
• Vacation and holiday time off
• Voluntary benefits
• Well-being resources