Senior Digital Analytics Analyst

About the position

At Realtor.com, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone. Building your career? Build it better at Realtor.com. Join us and help change the world of real estate, one home at a time. At Realtor.com, what you do has the potential to touch people in a real and meaningful way. We are dedicated to making the process of buying, selling, renting, and living in homes easier and more rewarding. With the most comprehensive and accurate real estate listings, we empower consumers with up-to-date information to help them find their dream homes. The Data Science and Analytics team processes and analyzes vast amounts of data to support millions of home buyers, sellers, and renters. You'll engage with some of the best and brightest coworkers and leaders, learn and contribute, and have a great time. If you enjoy working in a fast-paced, dynamic, cutting-edge environment and desire to make a meaningful contribution to the business, then make the move! We are looking for a motivated and highly skilled Senior Digital Analytics Analyst with a strong background in data collection and data governance. In this high-impact role, you will work closely with product, marketing, and engineering teams to manage and optimize digital analytics clickstream tracking while driving data quality and standardization across web and mobile app digital experiences at scale. If you're looking for a role where you can use your passion for data quality to guide strategic decision-making and actionable insights at scale, we encourage you to apply!

Responsibilities

• Collaborate with marketing, product, and engineering teams to establish business requirements and ensure data collection aligns with business objectives and KPIs
• Create and champion documentation and processes to ensure data accuracy and consistency across all digital touchpoints and platforms
• Perform QA and data validation for new and existing tracking implementations on both web and mobile applications
• Troubleshoot and resolve data discrepancies and tracking issues as they arise with stakeholders
• Maintain governance of third party marketing technology deployed in tag manager

Requirements

• Proven experience implementing digital analytics tools (Amplitude, Adobe Analytics, Google Analytics, etc)
• Experience debugging mobile app analytics is a must
• Strong understanding of digital analytics principles, measurement frameworks, tag management systems, MarTech, product analytics, marketing analytics, experimentation and casual analysis, personalization, key performance metrics, and how data supports optimization in a digital customer journey
• Strong problem-solving abilities, especially in diagnosing and resolving tracking and data quality issues in various environments (browser, data warehouse, analytics platform)
• Excellent verbal and written communication skills to effectively work with cross-functional teams, document data governance concepts, and explain data governance processes to both technical and non-technical stakeholders
• Proficiency with JavaScript for digital analytics tracking implementation
• Solid understanding of web development, browser developer tools, and mobile app debugging tools like Charles Proxy
• Ability to query data (SQL) from data warehouse (Snowflake) and perform data quality checks
• 5-6 years of experience working in a digital analytics role
• Bachelor's degree in Analytics, Data Science, Information Systems, Computer Science, Economics, Marketing, or a related field

Nice-to-haves

• Experience using Python, R for data science or product analytics is a plus
• Experience with web development or front end engineering is a plus

Benefits

• Warm, welcoming, and inclusive culture
• Intellectual challenges
• Development opportunities to grow