Senior Digital and Field Marketing Specialist

$82,500 - $132,000/Yr

Expedia Group - Austin, TX

Full-time - Mid Level

Austin, TX

Administrative and Support Services

About the position

As a Senior Digital and Field Marketing Specialist at Expedia Group, you will play a pivotal role in shaping the marketing strategy and executing digital marketing campaigns across the LATAM and NORAM regions. Your primary focus will be on utilizing various channels such as email, SEM, and display advertising to drive new travel agent sign-ups for the Expedia TAAP booking tool and to encourage existing agents to book more frequently. This position is part of the central marketing team, where collaboration with local sales teams is essential to ensure that the campaigns align with their business needs and objectives. In this dynamic role, you will be expected to challenge the status quo and continuously seek opportunities for improvement in campaigns and processes. You will adopt a data-centric, iterative approach to marketing, emphasizing a 'test and learn' methodology. Your ability to act with urgency and take responsibility for outcomes will be crucial as you navigate the fast-paced environment of a rapidly growing division within Expedia Group. You will be responsible for creating and executing impactful marketing plans that align with overall business goals. Your strong storytelling and copywriting skills will enable you to curate compelling narratives around products, enhancing their relevance to external partners. Additionally, you will manage multiple local campaigns simultaneously, ensuring high standards of execution and timely delivery. As a subject-matter expert in marketing strategies for your regions, you will advise stakeholders on the most effective approaches to engage prospects and customers. Your role will also involve analyzing campaign performance metrics to measure ROI and impact, providing insights that will inform future strategies. This is an exciting opportunity to contribute to a division that is targeted for double-digit growth in 2024, making it a significant time to join the team.

Responsibilities

• Create an annual marketing strategy in collaboration with local sales teams and marketing peers.
• Develop locally-relevant marketing campaigns to attract new travel agents and engage existing ones.
• Become the subject-matter expert for marketing strategies in your regions, advising stakeholders accordingly.
• Run seasonal merchandising campaigns to boost bookings in your regions.
• Engage prospects and customers using various marketing channels, including SEM, display advertising, and emails via Marketo.
• Manage multiple local campaigns simultaneously, ensuring deadlines are met and high standards of execution are maintained.
• Establish and maintain strong relationships with key stakeholders across departments.
• Collaborate with internal teams on campaign creation, messaging, content development, and design.
• Analyze campaign performance metrics to measure ROI and impact, providing post-campaign reports with recommendations.

Requirements

• 3-5 years of digital marketing experience in a B2B environment, ideally across LATAM and NORAM markets.
• Experience in delivering impactful cross-channel campaigns end-to-end in a large organization.
• Understanding of Marketo is a plus.
• Solid understanding of Search Engine Marketing (SEM) and knowledge of other paid media channels such as Social and Display.

Nice-to-haves

• Experience in the travel industry or with travel-related marketing campaigns.
• Familiarity with data analytics tools to measure campaign performance.
• Strong presentation skills to effectively communicate with stakeholders.

Benefits

• Medical, dental, and vision insurance coverage.
• Paid time off and an Employee Assistance Program.
• Wellness and travel reimbursement.
• Travel discounts and an International Airlines Travel Agent (IATAN) membership.