Senior Digital and Field Marketing Specialist

$82,500 - $132,000/Yr

[Rh] Hotels - Seattle, WA

Full-time - Mid Level

Seattle, WA

Accommodation

About the position

The Senior Digital and Field Marketing Specialist is responsible for creating and executing digital marketing strategies and campaigns across LATAM and NORAM. This role involves collaboration with local sales teams to drive new travel agent sign-ups and increase booking frequency with the Expedia TAAP booking tool. The position requires strong project management, communication skills, and a results-driven mentality, with a focus on data-centric decision-making and continuous improvement.

Responsibilities

• Create and execute digital marketing campaigns across LATAM and NORAM using channels such as email, SEM, and display advertising.
• Collaborate with local sales teams to develop marketing campaign strategies that meet business needs.
• Manage multiple local campaigns simultaneously, ensuring high-quality execution and adherence to deadlines.
• Analyze campaign performance metrics to measure ROI and provide post-campaign reports with recommendations for future strategies.
• Support webinars and organize events to engage prospects and customers.
• Run seasonal merchandising campaigns to boost bookings in designated regions.
• Work with internal teams on campaign creation, messaging, content development, and design.

Requirements

• 3-5 years of digital marketing experience in a B2B environment, ideally across LATAM and NORAM markets.
• Experience in planning and implementing email marketing strategies in a B2B context.
• Strong stakeholder management skills across a cross-functional organization.
• Experience in delivering impactful cross-channel campaigns end-to-end in a large organization.
• Solid understanding of Search Engine Marketing (SEM) and familiarity with paid media channels such as Social and Display.

Nice-to-haves

• Understanding of Marketo is a plus.
• Experience in supporting webinars or organizing events.

Benefits

• Medical, dental, and vision insurance coverage.
• Paid time off and Employee Assistance Program.
• Wellness and travel reimbursement.
• Travel discounts and IATAN membership.