Senior Digital Channel Strategist: Social Media - Westchester

About the position

Designs and implements cross-channel digital marketing campaigns. Develops creative strategies and affiliated programs to promote the organization's products and services through digital channels.

Responsibilities

• Ensures the development of marketing, merchandising, and creative strategies and affiliated programs to promote the organization's products and services through digital channels.
• Develops different qualitative and quantitative research techniques to garner and unearth insights that spark the creative process.
• Guides the design of digital experiences across the path to purchase.
• Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the digital goals.
• Tracks usage trends of the organization's websites, including number and quality of visitors and advertising campaign impact.
• Develops website graphic designs and layout to support the organization's image, identity, and brands through a diverse mix of web material, graphical user interfaces and multimedia delivered for the web.
• Ensures that the organization's website provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers.
• Responsible for social media marketing and online community management.
• Operates under limited guidance and work assignments involve moderately complex to complex issues where the analysis of situations or data requires in-depth evaluation of variable factors.
• Performs related duties as required.

Requirements

• Bachelor's Degree required, or equivalent combination of education and related experience.
• 3-5 years of relevant experience, required.

Nice-to-haves

• Experience in photography and videography.
• Strong interpersonal skills.
• Open to hybrid and going to sites as needed (Westchester area).
• Open to one day onsite in New Hyde Park.

Benefits

• The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future.