Senior Digital Content Writer/Digital Copywriter

Roth Staffing Companies - Creve Coeur, MO

Full-time - Mid Level

Creve Coeur, MO

Administrative and Support Services

About the position

The Senior Digital Content Writer/Digital Copywriter role at Roth Staffing Companies involves creating compelling content for the IT and SaaS industries. The position requires a creative and experienced individual who can produce high-quality content across various platforms, manage email marketing campaigns, and implement SEO best practices to drive engagement and support business objectives.

Responsibilities

• Develop and execute content strategies to engage target audiences within the technology and SaaS sectors.
• Write, edit, and publish high-quality blog posts, articles, whitepapers, case studies, and website content.
• Create compelling social media content to increase brand visibility and engagement across platforms (LinkedIn, Twitter, etc.).
• Implement SEO best practices in all content to drive organic traffic and improve search engine rankings.
• Manage and optimize email marketing campaigns using automation tools (e.g., HubSpot, Marketo, or Mailchimp), ensuring content is tailored for different stages of the customer journey.
• Collaborate with product marketing, design, and sales teams to align content with business objectives and key messaging.
• Analyze and report on content performance, adjusting strategies to maximize ROI and audience engagement.
• Stay up-to-date with IT industry trends, emerging technologies, and competitive content strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 5+ years of professional experience in digital content writing, with a focus on technology or SaaS industries.
• Proven track record of producing SEO-driven content that improves organic rankings and website traffic.
• Experience managing email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
• Strong understanding of content marketing, lead generation, and customer engagement best practices.
• Proficient in content management systems (CMS), marketing automation platforms, and social media management tools.
• Excellent writing, editing, and proofreading skills with attention to detail.
• Ability to work independently, meet deadlines, and manage multiple projects simultaneously.

Nice-to-haves

• Experience with data-driven content creation and content optimization tools (Google Analytics, SEMrush, etc.).
• Experience in video scriptwriting or multimedia content creation is a plus.