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About the position
The Senior/Digital & Integrated Marketing Specialist leads the Nihon Kohden American digital and outreach strategy development and execution and supports the success of NKA in becoming a standard for integrated health solutions, everywhere. As a key contributor, this person will generate and manage digital information, including social media, websites, SEO, SEM and other digital spaces. Responsibilities include the development and maintenance of all digital channels, digital calendars, strategy, campaigns, digital assets, digital ads, website development and maintenance and other digital media as needed. The perfect candidate will have a strong proficiency and history with data driven digital marketing strategies and executions within the medical device/healthcare market.
Responsibilities
- Set up, track, and report on campaign KPIs and goals
- Identify digital marketing strategies using all necessary tools (e.g. website, emails, social media and content development)
- Develop digital customer journeys
- Establish and communicate best practices in digital marketing in the medical device space
- Set up A/B testing for web, advertising, social, messaging, and other channels as needed
- Develop tracking strategies for all marketing campaigns including dashboards and meaningful metrics
- Manage, develop, and maintain our digital calendars in collaboration with our internal team and external agencies
- Carry out daily media monitoring and reporting to marketing teams
- Monitor and report on corporate and product focused mentions and industry trends
- Research products, services and current strategies to identify new opportunities
- Analyze web traffic metrics and suggest solutions to boost web performance
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
- Liaise with all teams to optimize customer experience and ensure Nihon Kohden brand consistency
- Collaborate with Sr Content Specialist, product managers, and other marketing individuals on copy, strategy and goals of each campaign
- Partner with Sr Manager to develop strategies and campaigns which touch the full product sales cycle
- Stay up to date with digital technologies developments
- Strategize, organize, and execute live webcasts with internal and external contributors
- Adhere to all company policies, procedures, and business ethics codes
- Duties may be modified or assigned at any time based on business need
Requirements
- Strong proficiency in digital marketing strategies
- Experience in the medical device/healthcare market
- Ability to analyze web traffic metrics
- Experience with SEO/SEM and digital advertising
- Strong communication and collaboration skills
Nice-to-haves
- Experience with A/B testing
- Familiarity with digital customer journey development
- Knowledge of digital technologies developments
Benefits
- 401k
- health insurance
- paid holidays
- tuition reimbursement
- flexible scheduling
