Lee Company - Greensboro, NC
posted about 2 months ago
Kontoor Brands is currently seeking a Senior Digital Product Manager, CDP & Marketing Automations for our corporate headquarters in Greensboro, NC. This role will play a vital role in developing the global customer data program within Kontoor Brands. As a member of the digital operations team, this person will partner with ecommerce and marketing teams in North America and Europe to develop capabilities and features that align with market segmentation strategies. This role will also serve as the subject matter expert and the first line of business support for several customer data platforms, primarily Kontoor's Customer Data Platform (CDP), BlueConic, and email and SMS platform (ESP), Salesforce Marketing Cloud. You will work closely with operations and IT team members to manage the integration of all customer-segmentation-capable applications within the digital platform, ensuring data hygiene and segment accuracy and consistency throughout the customer journey. The Senior Digital Product Manager must have expert level knowledge of customer data platforms and marketing automation platforms. The ideal candidate possesses expertise in relational databases, customer data architecture, customer segmentation and scoring, customer list management, identify resolution, and customer database appends. The ideal candidate is well versed in martech platforms designed to leverage customer audiences. This person should be experienced in agile processes, with at least three years in a global product or platform manager role.