Senior Digital Marketing Analyst, Channel Analytics

$74,100 - $96,465/Yr

Vail Resorts

Full-time - Mid Level

Remote

Amusement, Gambling, and Recreation Industries

About the position

The Senior Digital Marketing Analyst, Channel Analytics at Vail Resorts is responsible for empowering stakeholders to effectively understand and utilize data to drive meaningful business outcomes and optimize the Go-To-Market strategy for the company's website and app. This role involves analyzing digital performance, collaborating with marketing teams, and presenting insights to senior leadership, all while fostering an inclusive and diverse team environment.

Responsibilities

• Analyze and provide insights on digital performance and marketing campaigns
• Identify success metrics for website and app analytics
• Collaborate with other analysts and channel partners to improve campaign performance
• Present key findings and insights to senior leadership
• Maintain and monitor key performance dashboards
• Partner with stakeholders to ensure proper tagging of campaigns and ads
• Ensure attribution across websites/app/marketing channels
• Build cross-channel analyses tying web/app performance to business questions
• Work closely with marketing execution teams to develop reporting plans
• Assist in leading discussions on marketing trends in omni-channel meetings

Requirements

• Bachelor's degree in a related field (Business, Technology, Economics, Marketing, Communications, Statistics, Computer Science, Data Science, or Mathematics)
• 3-6 years of digital/marketing/media analytics experience
• Experience with Adobe Analytics
• Experience evaluating digital marketing effectiveness and interpreting metrics
• Knowledge of HTML and web analytics tagging
• Ability to conduct deep analyses with minimal guidance
• Strong communication skills with stakeholders at various levels
• Ability to work in a fast-paced, deadline-driven environment
• Natural curiosity in digital marketing and analytical problem-solving
• Highly collaborative approach and open communication style

Nice-to-haves

• Proficiency in SQL
• Knowledge of Snowflake and/or cloud-based databases
• Knowledge of JIRA and project management tools
• Exposure to multiple marketing channels
• Familiarity with Vail Resorts and its operations

Benefits

• Ski/Mountain Perks: Free passes for employees and discounted lift tickets for friends and family
• Employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Health Insurance (Medical, Dental, Vision) for eligible employees
• Free ski passes for dependents
• Critical Illness and Accident plans