Vail Resorts - Broomfield, CO
posted 2 months ago
Vail Resorts is seeking a Senior Digital Marketing Analyst, Channel Analytics, to join our Analytics & Insights (A&I) team. This role is pivotal in empowering stakeholders to effectively understand and utilize data to drive meaningful business outcomes and optimize our Go-To-Market strategy, as well as our website and app performance. The A&I team is dedicated to fostering a culture of data-driven decision-making and strategic innovation, tackling complex challenges with a blend of analytical rigor and business intuition. We believe that a diverse and inclusive environment enhances our ability to deliver exceptional work products and experiences, and we encourage all team members to bring their unique perspectives to the table. As a Senior Digital Marketing Analyst, you will report to the Sr. Manager of Channel Analytics and collaborate closely with the Go-To-Market and Digital Experience teams. Your responsibilities will encompass the entire analytics process, from initial measurement planning to dashboard creation and post-campaign analysis. You will analyze digital performance and marketing campaigns, identify success metrics for our website and app, and collaborate with various marketing channel teams to enhance campaign performance and marketing strategies. This role also involves presenting key insights to senior leadership and maintaining key performance dashboards to promote self-service analytics across the organization. In addition to your day-to-day responsibilities, you will play a crucial role in strategic initiatives aimed at evolving the data maturity of Vail Resorts. This includes building new datasets, identifying new use cases for digital analytics, and informing the organization about post-cookie deprecation opportunities. You will also contribute to the growth of data literacy within the team and the broader organization, ensuring that data-driven insights are accessible and actionable for all stakeholders.