Senior Digital Marketing Analyst, Channel Analytics

$74,100 - $96,465/Yr

Vail Resorts - Torrance, CA

Full-time - Mid Level

Remote - Torrance, CA

Amusement, Gambling, and Recreation Industries

About the position

The Senior Digital Marketing Analyst, Channel Analytics at Vail Resorts is responsible for empowering stakeholders to effectively understand and utilize data to drive meaningful business outcomes and optimizations for the company's Go-To-Market strategy and digital platforms. This role involves analyzing digital performance, collaborating with marketing teams, and presenting insights to senior leadership, all while fostering a diverse and inclusive work environment.

Responsibilities

• Analyze and provide insights on digital performance and marketing campaigns
• Identify success metrics for website and app analytics with knowledge of web behaviors and best UX practices
• Collaborate with other analysts and channel partners to review and improve campaign performance, web/app performance, and marketing strategies
• Present key findings and insights to senior leadership and marketing organization
• Maintain and monitor key performance dashboards including promoting the democratization of self-service dashboards
• Partner with key stakeholders to ensure campaigns, tactics, and ads are tagged properly
• Ensure attribution across our websites/app/marketing channels are working properly by QA'ing reporting
• Build cross-channel analyses tying web/app performance and marketing efforts to larger business questions
• Work closely with marketing execution teams and business leads to develop detailed reporting plans
• Assist in leading discussions on marketing trends and insights in omni-channel meetings
• Have a deep understanding of our trafficking tools and campaign tagging strategy to ensure tactics are tagged appropriately

Requirements

• Bachelor's degree in related field (Business, Technology, Economics, Marketing, Communications, Statistics, Computer Science, Data Science, or Mathematics) preferred
• 3-6 years of digital/marketing/media analytics experience
• Experience with Adobe Analytics required
• Experience evaluating digital marketing effectiveness and how to interpret metrics (e.g. Email Opens, Impressions, Clicks, Revenue Per Delivered, Return on Ad Spend, Visits vs Visitors, Bounce Rate, Conversion Rates, Funnel Drop-Out Rates)
• Knowledge of HTML and ability to decipher web analytics tagging
• Ability to take general marketing questions and return deep analyses with minimal guidance using data storytelling techniques
• Ability to communicate with stakeholders at a variety of levels
• Comfortable in a fast-paced, deadline driven environment
• Natural curiosity in digital marketing and analytical approaches to solving problems
• Highly collaborative approach and open communication style

Nice-to-haves

• Proficiency in SQL
• Knowledge of Snowflake and/or cloud-based databases
• Knowledge of JIRA and project management tools
• Exposure and knowledge of multiple channels (Paid Media, Relationship Marketing, Digital)
• Familiarity with Vail Resorts, its operations, and key product offerings

Benefits

• Ski/Mountain Perks: Free passes for employees, employee discounted lift tickets for friends and family, and free ski lessons
• Employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans