Senior Digital Marketing & CRM Manager

Ferrero - Florence, KY

Full-time - Senior

Florence, KY

10,001+ employees

Furniture and Related Product Manufacturing

About the position

The Senior Digital Marketing & CRM Manager at Ferrero is responsible for leading the digital marketing efforts for the Premium Chocolate Category. This role involves deploying digital strategies and creating content that aligns with the overall brand strategy while ensuring consistency with offline brand positioning. The manager will also build cross-channel CRM and membership programs to enhance consumer loyalty and engagement, directly linking these efforts to sales performance.

Responsibilities

• Lead Premium Chocolate social strategy, KOL strategy and KOL content.
• Manage social media accounts including Wechat, Red, and Douyin.
• Launch and operate WeCom.
• Develop and implement CRM strategy, supporting three D2C platforms: Tmall, JD, and WeMall.
• Support digital acceleration end-to-end.

Requirements

• 8+ years of experience as a Marketing & Communications leader, preferably in the food industry or digital agency.
• Experience using social media, online tools, and/or mobile technology to promote organizational goals.
• Key role in managing an organization's online corporate web presence, either internal or external.
• Extensive experience in understanding and maintaining online marketing strategies to meet organizational objectives.
• Strong understanding of customer and market dynamics and requirements.