Senior Digital Marketing Manager - Automation

$65,300 - $135,600/Yr

111 C.H. Robinson Operations, Inc. - Eden Prairie, MN

Full-time - Mid Level

Remote - Eden Prairie, MN

About the position

The Senior Digital Marketing Manager at C.H. Robinson will lead the implementation, quality assurance, and analysis of multi-channel marketing campaigns. This role involves collaboration with diverse teams across marketing, product, and technology to develop and enhance messaging initiatives, with a focus on driving customer engagement through effective use of marketing technology, particularly the Braze platform.

Responsibilities

• Lead the planning, execution, and optimization of integrated data-driven campaigns, including assets, segmentation, list management, qualification criteria, email, SMS, push notifications, in-app messaging, form creation, testing, and tracking.
• Lead and execute digital campaigns that support business strategy, structured according to best practices, and integrate with websites and other appropriate solutions.
• Partner closely with cross-functional teams, including marketing, product, and technology, to align marketing initiatives with business goals and ensure seamless execution.
• Implement segmentation and behavioral messaging based on customer preferences, buying behavior, past message performance, and company objectives.
• Develop and execute operational and continuous improvement tasks within the Braze platform.
• Monitor, track, and report on campaign results, focusing on performance metrics such as click-through rates, open rates, engagement, and A/B testing to maximize ROI and conversions, providing insights and recommendations for improvement.
• Stay current with marketing technology best practices, industry standards, and compliance.
• Perform other duties or responsibilities as assigned based on team and/or country-specific requirements.

Requirements

• Bachelor's degree in Marketing, Communications, or Business, and/or a minimum of 4 years of experience in marketing automation and marketing technology.
• Ability to travel up to 10% (domestic and international).

Nice-to-haves

• Proficient in using the Braze platform.
• Experience with Shopify Liquid language.
• Familiarity with administering a marketing automation platform.
• Advanced experience with Postman.
• Strong understanding of REST API syntax.
• Ability to create and execute complex SQL queries.
• Detail-oriented with strong organizational skills.
• Demonstrated ability to collaborate in a global, diverse, and inclusive team environment.
• Solutions-oriented with strong problem-solving skills.
• Excellent written and verbal communication skills.

Benefits

• Two medical plans (including a High Deductible Health Plan)
• Prescription drug coverage
• Enhanced Fertility benefits
• Flexible Spending Accounts
• Health Savings Account (including employer contribution)
• Dental and Vision
• Basic and Supplemental Life Insurance
• Short-Term and Long-Term Disability
• Paid and floating holidays
• Paid time off (PTO)
• Paid parental leave
• Paid time off to volunteer in your community
• Charitable Giving Match Program
• 401(k) with 6% company matching
• Employee Stock Purchase Plan
• Broad range of career development, networking, and team-building opportunities.