Senior Digital Marketing Manager - Automation

$65,300 - $135,600/Yr

C.H. Robinson Worldwide - Dallas, TX

Full-time - Mid Level

Remote - Dallas, TX

Support Activities for Transportation

About the position

C.H. Robinson's Global Marketing Team is seeking a Senior Digital Marketing Manager to lead the implementation, quality assurance, and analysis of multi-channel marketing campaigns. This role involves collaboration with diverse teams across marketing, product, and technology to enhance messaging initiatives and drive customer engagement. The position offers the flexibility of remote work while being part of a dynamic team focused on innovation and impactful results.

Responsibilities

• Lead the planning, execution, and optimization of integrated data-driven campaigns, including assets, segmentation, list management, qualification criteria, email, SMS, push notifications, in-app messaging, form creation, testing, and tracking.
• Lead and execute digital campaigns that support business strategy, structured according to best practices, and integrate with websites and other appropriate solutions.
• Partner closely with cross-functional teams, including marketing, product, and technology, to align marketing initiatives with business goals and ensure seamless execution.
• Implement segmentation and behavioral messaging based on customer preferences, buying behavior, past message performance, and company objectives.
• Develop and execute operational and continuous improvement tasks within the Braze platform.
• Monitor, track, and report on campaign results, focusing on performance metrics such as click-through rates, open rates, engagement, and A/B testing to maximize ROI and conversions. Provide insights and recommendations for improvement.
• Stay current with marketing technology best practices, industry standards, and compliance.
• Perform other duties or responsibilities as assigned based on team and/or country-specific requirements.

Requirements

• Bachelor's degree in Marketing, Communications, or Business, and/or a minimum of 4 years of experience in marketing automation and marketing technology.
• Ability to travel up to 10% (domestic and international).

Nice-to-haves

• Proficient in using the Braze platform.
• Experience with Shopify Liquid language.
• Familiarity with administering a marketing automation platform.
• Advanced experience with Postman.
• Strong understanding of REST API syntax.
• Ability to create and execute complex SQL queries.
• Detail-oriented with strong organizational skills.
• Demonstrated ability to collaborate in a global, diverse, and inclusive team environment.
• Solutions-oriented with strong problem-solving skills.
• Excellent written and verbal communication skills.
• Values a diverse and inclusive work environment.

Benefits

• Two medical plans (including a High Deductible Health Plan)
• Prescription drug coverage
• Enhanced Fertility benefits
• Flexible Spending Accounts
• Health Savings Account (including employer contribution)
• Dental and Vision
• Basic and Supplemental Life Insurance
• Short-Term and Long-Term Disability
• Paid and floating holidays
• Paid time off (PTO)
• Paid parental leave
• Paid time off to volunteer in your community
• Charitable Giving Match Program
• 401(k) with 6% company matching
• Employee Stock Purchase Plan
• Broad range of career development, networking, and team-building opportunities