Senior Digital Marketing Manager, Wisconsin

Hutchinson Consulting

Full-time - Senior

Professional, Scientific, and Technical Services

About the position

The Senior Digital Marketing Manager will lead the digital marketing efforts for an iconic luxury resort, spa, dining, and retail complex. This role focuses on overseeing all digital marketing initiatives, managing the company's online voice, and developing strategies to enhance the brand's presence across various platforms. The position requires a strong emphasis on social media strategy, content creation, and community engagement.

Responsibilities

• Oversee all digital marketing initiatives for the resort, spa, dining, and retail complex.
• Develop and execute a comprehensive social media strategy.
• Create engaging content tailored for various digital platforms.
• Foster and manage a strong online community around the brand.
• Monitor and analyze digital marketing performance metrics to optimize strategies.

Requirements

• Proven experience in digital marketing, particularly in a managerial role.
• Strong understanding of social media platforms and strategies.
• Excellent content creation and copywriting skills.
• Ability to analyze data and derive actionable insights.
• Experience in community management and engagement.

Nice-to-haves

• Experience in the luxury hospitality sector.
• Familiarity with SEO and SEM best practices.
• Knowledge of digital marketing tools and analytics software.

Benefits

• Competitive salary
• Health insurance
• Paid time off
• Employee discounts on resort services