Ownbackup - Englewood Cliffs, NJ
posted 3 months ago
Own is the leading data platform trusted by thousands of organizations to protect and activate SaaS data to transform their businesses. Own empowers customers to ensure the availability, security, and compliance of mission-critical data, while unlocking new ways to gain deeper insights faster. By partnering with some of the world's largest SaaS ecosystems such as Salesforce, ServiceNow, and Microsoft Dynamics, Own enables customers around the world to truly own the data that powers their business. We are looking for a Senior Digital Marketing Manager to partner with a cross-functional marketing team to support the execution and optimization of full-funnel marketing programs. You will be responsible for driving awareness, engagement, and conversions through a variety of digital campaigns, with the ultimate focus on pipeline. You should have a strong grasp of current marketing tools, trends, and strategies to manage and optimize marketing digital execution. The ideal candidate is both analytical and creative, has strong organization skills, is an excellent collaborator and communicator, and takes their work seriously but not themselves. In this role, you will oversee the tracking, analysis, and optimization of our website to drive growth for the business. You will plan and execute A/B tests to optimize website elements, gather actionable insights from large data sets, and drive the strategy to build multiple evergreen nurture tracks for different lifecycle stages, personas, and ecosystems. Your responsibilities will also include optimizing landing pages, analyzing the conversion funnel, providing strategic recommendations for improving website performance, and collaborating cross-functionally with marketing and sales teams to achieve aggressive monthly and quarterly MQL and pipeline goals.