Senior Digital Marketing Manager

Clearlink Technologies - Draper, UT

Full-time - Senior

Hybrid - Draper, UT

About the position

The Senior Digital Marketing Manager role at Clearlink is a unique opportunity that combines leadership with creativity and strategic thinking. In this position, you will be empowered with the support, budget, and resources necessary to fulfill your vision while also being encouraged to explore new initiatives. We are seeking an experienced digital marketer who has a proven track record of success and is highly motivated to achieve and exceed business goals. Your primary responsibility will be to help grow the business by optimizing existing marketing tactics and developing new channels to reach our target audience. As a Senior Digital Marketing Manager, you will report directly to the Marketing Director and collaborate with a dedicated team of digital marketing experts, including SEO and PPC specialists, content strategists, copywriters, designers, engineers, and project managers. This role requires a deep dive into data analytics to optimize every step of the customer journey, ensuring that we not only attract but also convert potential customers. You will be expected to start quickly, leveraging your expertise to continue our current success while focusing on developing new marketing channels. Your impact will be significant as you develop comprehensive annual and quarterly marketing strategies for each brand, including website content strategies, channel mixes, and campaign management. You will lead regular strategic syncs with your team to review core business metrics, plan initiatives, and identify growth opportunities. Your leadership will guide a cross-functional team, ensuring that all members are aligned with the overall marketing goals and objectives. You will also be responsible for analyzing performance metrics and reporting on key business indicators, making data-driven decisions to enhance our marketing efforts.

Responsibilities

• Develop annual and quarterly comprehensive marketing strategy for each brand, including website content strategy, channel mix, and campaign management.
• Lead and conduct weekly, monthly, and quarterly strategic syncs with specialists to review core business metrics and plan initiatives.
• Execute marketing strategy by aligning specialists, production team members, and project managers to goals and action items.
• Sustain marketing knowledge through continuous learning to remain relevant in the field.
• Seek out new marketing opportunities through market research, competitive analysis, and customer collaboration.
• Lead a cross-functional digital marketing team focusing on execution, career growth, and development.
• Set and communicate priorities for individual contributors that impact project deliverables.
• Prioritize the work of the team, balancing long-term strategic objectives with new opportunities.
• Collaborate with project management, compliance, and financial analysts to ensure business objectives are met.
• Review, analyze, and report on core business metrics, including total lead volume and gross margin before sales percentage.
• Analyze data on real-time performance at a detailed level, including website traffic and marketing qualified leads.
• Act as the primary marketing point of contact working with Partner Strategy and clients, building collaborative relationships.
• Implement Brand partner requests to keep website properties compliant.
• Proactively share performance updates, new initiatives, opportunities, and roadblocks with internal and external client teams.

Requirements

• Minimum 8 years of digital marketing experience, with specific SEO or PPC experience required.
• Bachelor's degree in marketing, communication, business, or related field (or equivalent experience).
• Experience managing marketing teams is required.
• Comprehensive knowledge of organic search, paid search, and other digital advertising channels.
• Understanding of media/funnel KPI definition and analytics, including Google Analytics and Google Ads expertise.
• Experience in User Experience and Conversion Rate Optimization is preferred but not required.
• General business and financial literacy, particularly understanding of Profit and Loss statement drivers.
• Familiarity with data analytics tools (e.g., Tableau, Looker) is a plus.
• Independent thinking and the ability to work with minimal direction or supervision.
• Superb oral and written communication skills, comfortable speaking to stakeholders and clients.
• Advanced Excel capabilities preferred.
• Quick, agile, analytical approach with an ability to think and operate with an '80/20' mentality.
• Commitment to the team with a 'whatever it takes' attitude.
• Passion and drive for all things marketing.
• A leadership style that embraces radical candor, vulnerability, and empathy.

Nice-to-haves

• Experience working in and managing User Experience and Conversion Rate Optimization is preferred.
• Familiarity with data analytics tools (e.g., Tableau, Looker) is a plus.
• Advanced Excel capabilities preferred.

Benefits

• Low-cost, competitive health coverage with employer-paid counseling services.
• 401(k) matching after just two months of employment, with employer matching starting at ~3%.
• Employer-paid spending account for physical, financial, and emotional wellbeing expenses.
• Competitive time-off balances that accrue weekly.
• 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment.
• Additional flex holidays in addition to company paid holidays.
• Hybrid work options with 4 days in the office and 1 day remote per week.
• Onsite amenities including restaurants, a gym, and sports facilities.
• Employer-paid life insurance coverage for employees and dependents.
• Employee Resource Groups (ERGs) to foster connections and celebrate diversity.