Senior Digital Marketing Manager

Robert Half - Boston, MA

Full-time - Senior

Boston, MA

Administrative and Support Services

About the position

We are looking to hire a Senior Digital Marketing Manager with over 5 years of relevant experience for a full-time, hybrid position based in Boston. The Senior Digital Marketing Manager will be responsible for overseeing a multi-million-dollar digital media strategy and executing a large volume of marketing campaigns. The ideal candidate will have extensive experience running paid campaigns across various ad platforms, including Google, YouTube, TikTok, Snapchat, and Instagram. Additionally, the candidate should have experience managing influencer and content creator programs, as well as a proven track record in people management. The salary for this position is up to $120K, plus bonuses. In this role, the Senior Digital Marketing Manager will manage all aspects of a sizable paid media program, which includes strategy development, budget planning and allocation, audience targeting, content development, campaign execution, and in-depth analysis. The candidate must understand the key inputs that influence paid media performance and proactively identify trends and opportunities within the social media platforms that are popular among Gen Z users. The Senior Digital Marketing Manager will also be responsible for writing creative briefs and defining objectives and KPIs for creative teams to produce compelling messaging and creative assets that align with each paid media channel. A solid understanding of performance marketing and key metrics such as CPM, CVR, and CPA is essential. The candidate will own the analysis and reporting of multi-channel campaign execution and will be expected to communicate findings and actionable insights to internal team members. Furthermore, the role involves developing, launching, and overseeing A/B testing strategies, managing influencer outreach and content development programs, including identification and contract negotiation. Staying current on emerging trends, innovative technologies, and best practices is crucial to evolving our paid media and organic social media strategy continuously. The Senior Digital Marketing Manager will also manage and develop two direct reports, providing strategic direction on their projects and supporting their professional development.

Responsibilities

• Manage all facets of a sizable paid media program including strategy, budget planning and allocation, audience targeting, content development, campaign execution and in-depth analysis.
• Understand key inputs into paid media performance and proactively identify trends and areas of opportunity among the social media platforms that Gen Z is using daily.
• Write creative briefs and define objectives/KPIs for creative teams to produce compelling messaging and creative assets that align with each paid media channel.
• Have a solid understanding of performance marketing and key metrics (CPM, CVR, CPA).
• Own the analysis and reporting of multi-channel campaign execution and socialize findings and actionable insights to internal team members.
• Develop, launch and oversee A/B testing strategies.
• Manage influencer outreach and content development programs, including identification and contract negotiation.
• Stay current on emerging trends, innovative technologies and best practices to constantly evolve our paid media and organic social media strategy.
• Manage and develop two direct reports, providing strategic direction on their projects and professional development.

Requirements

• 5+ years of experience managing paid media/social media campaigns.
• Experience executing large-scale marketing campaigns, identifying and driving improvements using a data-driven approach.
• A deep understanding of performance marketing KPIs and practices.
• Expertise working in multiple ad platforms including TikTok, Snap, AdWords, and Meta.
• Proficient in Google Analytics.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan