Senior Digital Marketing Manager

$90,000 - $124,000/Yr

Sparks - Washington, DC

Full-time - Senior

Washington, DC

Administrative and Support Services

About the position

The Senior Digital Marketing Manager will lead the development and execution of integrated marketing campaigns across various digital channels to enhance the visibility and usage of ACS Publications journals and related products. This role involves managing a team of Marketing Campaign Managers, collaborating with cross-functional teams, and optimizing marketing strategies to drive revenue growth and improve submission rates.

Responsibilities

• Lead and manage a team of three Marketing Campaign Managers, providing mentorship and performance management.
• Develop relationships with stakeholders for cross-promotion opportunities through digital channels.
• Set marketing benchmarks and establish KPIs for digital marketing campaigns.
• Communicate goals, initiatives, and results of marketing campaigns internally and cross-divisionally.
• Create and share regular metric-driven updates on channel impact, progress, and upcoming initiatives.
• Develop and deliver the digital marketing strategy to support division goals.
• Oversee the development and execution of integrated marketing activities across digital channels.
• Support Experiential Marketing efforts for conferences and events.
• Explore new digital marketing channels and recommend pilot projects.
• Report on product campaign impact/results and suggest optimization opportunities.

Requirements

• 8+ years of experience in demand generation in digital marketing roles.
• Proven experience leading and managing a team of marketers.
• BA/BS degree or equivalent combination of education and experience.
• Minimum 4 years of experience in a management position.
• Experience in a fast-paced team environment with defined success metrics.
• Understanding of marketing automation software and analytics tools.
• Excellent project management skills with the ability to manage multiple projects.
• Deep expertise in digital marketing channels including email, advertising, and content.
• Proven track record in programmatic campaign planning and execution.
• Analytical skills to derive actionable insights from complex data.

Nice-to-haves

• International marketing experience within a global organization.
• Experience in STM academic publishing marketing.
• Experience in managing relationships with third party agencies.

Benefits

• Health insurance
• Life insurance
• Paid time off
• Unpaid time off
• Retirement and savings plans