SENIOR DIGITAL MARKETING MANAGER

Feld Entertainment - Ellenton, FL

Full-time - Manager

Ellenton, FL

0

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Feld Entertainment is seeking a highly skilled and creative Senior Manager of Digital Marketing to lead the social media strategy and execution for its motorsports brands, including Monster Jam and SuperMotocross. This role focuses on driving brand growth, fan engagement, and ticket sales through innovative digital marketing tactics and engaging storytelling. The ideal candidate will work closely with cross-functional teams and report directly to the Director of Digital Marketing.

Responsibilities

• Develop and implement digital marketing strategies to increase audience engagement, brand awareness, and conversion across all social media platforms.
• Lead the creation of original and compelling content aligned with brand messaging; manage social media campaigns and promotions to support key events, ticket sales, and community engagement initiatives.
• Monitor performance metrics, analyze results, and use data-driven insights to refine strategies and optimize content; regularly report on campaign effectiveness, growth metrics, and ROI.
• Develop community-driven strategies to build fan loyalty, engage with audiences in real-time, and grow social media followings; identify and engage with influencers and brand advocates.
• Lead and mentor a team of internal and external digital content creators; foster collaboration across teams, including PR, brand, global partnerships, event marketing, and operations.
• Work closely with external partners, sponsors, and vendors to integrate marketing campaigns and ensure consistency across all digital touchpoints.
• Lead and educate the team in the development and use of emerging technologies, social media trends, platform updates, and new tools to continuously innovate and improve brand presence in the digital space.

Requirements

• BS/BA in marketing, communications or related field.
• 5+ years of experience in digital marketing, with a focus on social media and content strategy.
• Proven experience in leading successful social media campaigns and driving engagement.
• Proficiency in social media tools (e.g., Sprout Social, Meta Business Suite) and analytics platforms (e.g., GA4, Meta Insights).
• Strong understanding of motorsports culture and familiarity with Monster Jam and SuperMotocross audiences.
• Experience managing social media agency.
• Strong leadership skills, with experience managing a team and agency relationship.
• Excellent communication, project management, and organizational skills.

Nice-to-haves

• Passion for motorsports and live events preferred.