Senior Digital Marketing Manager

$70,000 - $70,000/Yr

Candlewick Press - New York, NY

Full-time - Mid Level

New York, NY

Publishing Industries

About the position

Candlewick Press is seeking a Senior Digital Marketing Manager to oversee and execute social media strategies for its various imprints. This role involves managing content creation, scheduling, and partnerships while contributing to broader digital marketing efforts. The ideal candidate will have a strong background in social media content creation, particularly within the children's book marketplace, and will be responsible for connecting diverse books with consumers through innovative marketing strategies.

Responsibilities

• Overseeing multiple social media channels across imprints
• Contributing to and executing digital marketing efforts across imprints
• Content creation and direction for books ranging from preschool board books to young adult novels
• Curating and creating dynamic photos and video content related to books, authors, and events
• Managing day-to-day scheduling, posting, and optimization of content across social media platforms
• Planning, producing, and implementing influencer campaigns, partnered giveaways, and brand co-promotional programs
• Keeping up to date with current technologies and trends in social media
• Close collaboration with sales and other marketing colleagues
• Assessing analytics using digital tools to drive social strategies
• Assisting in developing best practices and guidelines for social media
• Coordinating on social media promotions and backlist marketing initiatives
• Managing direct reports

Requirements

• Minimum 6 years of experience managing social media content, ideally for a children's book publisher
• Proficient across key social media platforms
• Proven ability to craft innovative social media campaigns and oversee their implementation for multiple book launches
• Extensive experience creating visual content daily in a time-sensitive environment
• Ability to predict, anticipate, and respond to trends on social platforms
• Developed eye for catchy and interesting content that can elevate social traffic
• Experience setting KPIs for social media campaigns and tracking analytics
• Excellent project management, organizational, and collaboration skills
• Strong written communication skills and the ability to craft engaging copy
• Fluent in Canva and Adobe Photoshop
• Understanding of social media analytics and listening tools
• Understanding of key social measurement metrics
• A passion for social media and for books

Benefits

• Medical insurance
• Dental insurance
• Life insurance
• Disability insurance
• Flexible spending account
• 401k plan
• Voluntary benefits
• Generous paid time off