Senior Digital Marketing Manager

CooperVision - Victor, NY

Full-time - Mid Level

Victor, NY

Merchant Wholesalers, Durable Goods

About the position

The Senior Digital Marketing Manager at CooperVision will play a crucial role in supporting the US Marketing and Professional Affairs team by designing, developing, and executing cross-channel campaigns aimed at engaging eye care professionals and contact lens wearers. This position focuses on multichannel digital support, particularly in rebate management, campaign execution, and website data management and reporting, while also leveraging platforms like Salesforce Marketing Cloud and CRM systems.

Responsibilities

• Design and develop cross-channel marketing campaigns to engage eye care professionals and contact lens wearers.
• Manage multichannel digital support for rebate programs and campaign execution.
• Oversee website data management and reporting to track campaign effectiveness.
• Utilize Salesforce Marketing Cloud and CRM systems to support program development and execution.

Requirements

• Proven experience in digital marketing, particularly in a managerial role.
• Strong knowledge of multichannel marketing strategies and execution.
• Experience with Salesforce Marketing Cloud and CRM systems.
• Ability to analyze data and report on campaign performance.

Nice-to-haves

• Experience in the healthcare or medical device industry.
• Familiarity with contact lens products and market dynamics.
• Strong communication and collaboration skills.

Benefits

• Competitive salary and performance bonuses.
• Health insurance and wellness programs.
• Professional development opportunities.