Senior Digital Marketing Manager

$124,500 - $137,500/Yr

Upside Agency - Chicago, IL

Full-time - Mid Level

Chicago, IL

251-500 employees

Performing Arts, Spectator Sports, and Related Industries

About the position

Upside is seeking a high-caliber digital marketer to lead the implementation of digital campaigns across Retail sub-verticals. This role involves managing various digital marketing channels, overseeing budgets, and building cross-functional relationships to enhance campaign effectiveness. The position reports to the Head of Digital Marketing and focuses on creating a solid pipeline for sales teams through effective campaign management.

Responsibilities

• Manage multiple digital marketing channels including traditional, search, programmatic, direct, broadcast, and paid social.
• Allocate and manage budgets across campaigns to ensure efficient return on investment.
• Focus on full funnel campaign activation, initially targeting the top and middle of the funnel.
• Build cross-functional relationships with agencies, sales, product marketing, and content teams.
• Oversee the growth campaign marketing calendar and coordinate campaign execution.

Requirements

• 5+ years of experience in ABM, digital campaigns, or integrated marketing.
• Expert-level understanding of display ads, search, paid social, and digital trade media sponsorships.
• Experience in creating coordinated marketing programs on both strategic and tactical levels.
• Familiarity with relevant technologies such as Rollworks, HubSpot, and Salesforce.
• Strong program and project management skills.
• Experience in enterprise software, SaaS, and/or B2B marketing.

Nice-to-haves

• Experience in grocery, fuel, or restaurant industries.

Benefits

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs)
• 401(k) program
• Family planning programs + generous paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO + 10 federal holidays + annual Winter Break
• Flexible work environment + support for home office setup
• Lunch and parking reimbursement for in-office employees
• Employee Resource Groups
• Learning and Development opportunities
• Transparent culture